‘‘It’s called research’’
Is my general answer to my better half’s usual question about my latest beer based expenditure. How am I ever meant to know how to make a great beer and sell great beer if I don’t spend time trying it?
I’ve actually learnt a lot trying some of the UK’s best craft beers - I’ve enjoyed a fair few, have hated the odd one and have generally enjoyed trying out some of the best tap rooms and beer clubs.
So what have I learnt?
Well firstly that I’ve got a lot to learn - there’s some great people out there doing some great things with beer.
I need some help - no way can we make our mark by going it alone - from brewing to marketing getting it rights going to mean spending some money.
It’s bloody crowded out there - botom line is we’re going to have to make some dam fine beer IF were actually going to build our brand.
There’s some lovely people out there who are willing to help and support -thank you
There’s some fantastic breweries doing some fantastic work supporting good causes
There’s an opportunity to develop a social impact beer brand - horrah! becase that’s our plan
Long term success will only come from having our own taproom - but that’s for the future
We need to brush up on our social skills generally and more importantly our social media skills
There’s a distinct lack of beards in our group and I really still don’t like stout
The research will continue but it’s now time to focus on doing it ourselves.